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Running a local service business involves juggling countless tasks, from managing customer expectations to staying ahead of the competition. The digital landscape can be overwhelming, making effective marketing seem impossible.
At FloweMedia, we understand these challenges. That's why we provide tools and strategies that automate processes, create massive efficiencies, and enhance your marketing efforts.
Let us help you turn your struggles into streamlined operations and drive your business’s growth.
Here at FloweMedia, we help established service business owners build automated client journeys using our 5-step FLOWE Flywheel, integrated marketing software and AI enhanced marketing content.
"Every service I've bought from these guys has made me money. Now I just buy whatever they recommend. FloweMedia is the company I turn to first for all my marketing needs, and I'd recommend you just get in touch with them."
Will Barker - Kiplin Lodge Park
AI-Power: No expertise? No problem. The Pocket Copywriter is your 24/7 digital wordsmith, turning an idea into a display of content across all platforms - effortlessly.
Experience the simplicity of TryggR, the integrated tool suite designed to amplify your sales and marketing. With TryggR, effortlessly attract the right customers, keep them engaged, and seamlessly convert them into loyal clients.
The Content Management System to attract, engage, and convert visitors with stunning, responsive designs and effortless functionality. Experience speedy, optimised performance that satisfies both Google and your guests, turning your website into a proven success story.
Dive into Local Legends, the premier online community designed by FloweMedia for local service business owners. Here, growth, guidance, and support aren't just words - they're our foundation. Connect, learn, and collaborate with fellow entrepreneurs dedicated to making an impact.
Founded in 2013, FloweMedia is more than a marketing company; it's the champion of small businesses.
We believe in the power of local enterprises to drive community and economic growth.
Our mission is to equip these businesses with straightforward, effective marketing tools and strategies. We're here to simplify your marketing journey, empowering you to succeed and make a lasting impact in your community. With FloweMedia, it's not just about business growth; it's about realising your entrepreneurial dreams and becoming a Local Legend.
Introduction
Dee4Drones, founded by Richard Dee in 2012, specialises in drone services, offering thermography, land surveying, stockpile calculations and aerial photography. Richard, a Civil Aviation Authority (CAA) Commercial Chief Drone Pilot and Category 1 Thermographer, is supported by his wife Cheryl, a Risk & Compliance specialist. The business was focused on developing high-quality client reporting templates, communications, and tenders for a growing industry. They integrated the Pocket Copywriter, referred to as "Clive," into their workflow to enhance these efforts. This case study explores how Clive transformed Dee4Drones' content creation process, improving efficiency, client satisfaction, and business growth.
Background
In the emerging drone services industry, Dee4Drones needed to develop compelling content to effectively market their services on new and unfamiliar platforms such as LinkedIn. Developing new reporting formats to meet client requirements from scratch was time-consuming. Before adopting Pocket Copywriter, Dee4Drones faced the challenge of drafting professional documents and marketing materials. Richard, with limited experience in content creation, found it challenging to convey the technical aspects of their services effectively. Cheryl, an experienced report writer, had to adapt her skills to a commercial client base, making the process time-consuming in a highly regulated arena.
Challenges
Implementation of Pocket Copywriter
Richard and Cheryl were introduced to Pocket Copywriter by John, a representative from the development team. Initially sceptical, they soon realised its potential after seeing the quality of the content produced. Clive was incorporated into various aspects of their business, from writing tenders to responding to client reviews.
Results
Key Success Stories
Thermography Reports: Richard highlighted a particular instance where detailed thermography reports produced by Clive helped a client resolve an issue quickly. The swift turnaround time and the quality of the report impressed the client and solidified Dee4Drones' credibility.
Marketing and Outreach: Using Clive for LinkedIn posts and email campaigns increased visibility and engagement. Dee4Drones saw a significant rise in views and interactions on their LinkedIn posts, helping them reach new clients.
Response to Reviews and Client Communication: Clive's ability to craft well-written responses to reviews and client queries enhanced the company’s professional image and client trust.
Future Plans
Richard and Cheryl plan to continue leveraging Clive to expand their business into new areas, such as renewable energy projects. They also look forward to utilising Clive on mobile platforms for even greater flexibility and efficiency, ensuring that Dee4Drones remains at the forefront of the drone services industry.
Conclusion
The integration of Pocket Copywriter into Dee4Drones' workflow has been a game-changer. It has saved time, improved content quality and boosted client satisfaction and business growth. Richard and Cheryl's experience underscores the value of AI-powered tools in small business operations, demonstrating that even niche markets can greatly benefit from technological advancements.
Pinkney Grunwells, a legal firm with 5 offices on the Yorkshire coast, hit a wall. They had a big problem: nobody was contacting them through their website.
They knew something had to change, so they approached us at FloweMedia. Their mission was clear: fix the website to encourage more people to contact them.
We started from scratch with their website
Too many enquiries
After the new website went live, the results were fast. Pinkney Grunwells received many enquiries they weren’t quite ready for, so they asked us for more help.
That's when we introduced TryggR Conversations, a game-changer in client management.
This tool, which consolidates chats, messages and phone calls in one place, was a hit. We piloted it in one office, and its success was undeniable. Within a few weeks, all five offices were using it, ensuring that no enquiry was lost and handling them became a breeze, saving a great deal of time and energy.
Pinkney Grunwells told us their new website received more and better enquiries than before. They could reply faster and keep track of everything.
Summary
In simple terms, we helped Pinkney Grunwells get noticed online and manage all the new interests efficiently. It's a win for them, and we're happy to see them do well.
Background
Kiplin Lodge Park is a holiday lodge park in Yorkshire, co-owned by Will Barker. The park offers luxurious lodges in a beautiful, peaceful setting. However, Will faced challenges in marketing the business due to his dyslexia, which affected his writing and led to negative comments on social media.
Challenge
Will's dyslexia made writing marketing content difficult. He often faced criticism for spelling and grammar mistakes, which hurt his confidence and limited his marketing efforts.
Solution: The Pocket Copywriter
The Pocket Copywriter, a customised version of ChatGPT, was introduced to help Will. This tool was specifically programmed to understand Kiplin Lodge Park’s details and assist Will in writing clear, error-free content.
Implementation
The tool corrected mistakes instantly, reducing Will’s stress over spelling and grammar.
Impact
Conclusion
The Pocket Copywriter enabled Will Barker to overcome his dyslexia-related challenges, improve his marketing efforts, and grow his business. This case study shows how customised AI solutions can support entrepreneurs in achieving their goals with greater ease.
We distill decades of marketing expertise into these 3 easy steps to help you systemise and automate your marketing and client journey, giving you an unfair advantage.
Book a Brand Compass Session so we can learn all about your business goals and map out your perfect client journey.
Our team develops your custom client journey with branding, marketing, AI and automated technology solutions.
We handle implementation from start to finish so you hit and exceed your revenue and growth goals.
Let's have a conversation about what success looks like for you. The simpler path to business success starts now!
Amanda Craven
Clinical Hypnotherapist
MSc Psychology
"My messaging takes a fraction of the time it previously took, my content has never been more effective and I’ve been able to sell high-ticket packages with ease."
Are outdated processes holding your local service business back? In today's competitive market, sticking to the old ways isn't just inefficient - it's a barrier to your growth.
Every moment spent struggling with slow systems or cumbersome manual tasks is a missed opportunity.
Your competitors are evolving, leveraging new technologies to serve customers faster and more effectively. Without adapting, your business risks falling behind, losing both relevance and revenue.
Imagine a world where every aspect of your operations is streamlined and automated.
At FloweMedia, we turn this vision into reality every day, helping businesses like yours not only catch up but lead the pack. Our cutting-edge automation services are specifically designed to enhance The Client Journey, ensuring your business delivers services not just excellently, but with unprecedented efficiency and ease.
Future-proof your business with FloweMedia - where we don’t just hope for your success, we engineer it.
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