Pinkney Grunwells, a legal firm with 5 offices on the Yorkshire coast, hit a wall. They had a big problem: nobody was contacting them through their website.

They knew something had to change, so they approached us at FloweMedia. Their mission was clear: fix the website to encourage more people to contact them.

We started from scratch with their website

• First, we explained their legal services plainly so people could easily understand what they were about.
• Then, we made the website easier to navigate and easier to find using solid SEO practices.
• The most crucial part was making the "Call to Action" buttons stand out - we wanted people visiting the site to see them and click without thinking twice.

Too many enquiries

After the new website went live, the results were fast. Pinkney Grunwells received many enquiries they weren’t quite ready for, so they asked us for more help.

That's when we introduced TryggR Conversations, a game-changer in client management.

This tool, which consolidates chats, messages and phone calls in one place, was a hit. We piloted it in one office, and its success was undeniable. Within a few weeks, all five offices were using it, ensuring that no enquiry was lost and handling them became a breeze, saving a great deal of time and energy.

Pinkney Grunwells told us their new website received more and better enquiries than before. They could reply faster and keep track of everything.

Summary

In simple terms, we helped Pinkney Grunwells get noticed online and manage all the new interests efficiently. It's a win for them, and we're happy to see them do well.

Background

Kiplin Lodge Park is a holiday lodge park in Yorkshire, co-owned by Will Barker. The park offers luxurious lodges in a beautiful, peaceful setting. However, Will faced challenges in marketing the business due to his dyslexia, which affected his writing and led to negative comments on social media.

Challenge

Will's dyslexia made writing marketing content difficult. He often faced criticism for spelling and grammar mistakes, which hurt his confidence and limited his marketing efforts.

Solution: The Pocket Copywriter

The Pocket Copywriter, a customised version of ChatGPT, was introduced to help Will. This tool was specifically programmed to understand Kiplin Lodge Park’s details and assist Will in writing clear, error-free content.

Implementation

• Customisation and Training: The Pocket Copywriter was tailored with information about Kiplin Lodge Park, its features, and its target audience. Instructions were set so the AI could create content that matched the park’s brand and appealed to potential visitors.
• Daily Use: Will uses The Pocket Copywriter to draft social media posts, blog articles, email newsletters, and other marketing materials.

The tool corrected mistakes instantly, reducing Will’s stress over spelling and grammar.

Impact

• Increased Confidence: Will's confidence grew as he received positive feedback on the polished, professional content produced by The Pocket Copywriter.
• Better Marketing: The marketing content improved in quality, attracting more engagement and interest from potential customers.
• Business Growth: Enhanced marketing efforts led to more inquiries and bookings, helping Kiplin Lodge Park reach more customers.

Conclusion

The Pocket Copywriter enabled Will Barker to overcome his dyslexia-related challenges, improve his marketing efforts, and grow his business. This case study shows how customised AI solutions can support entrepreneurs in achieving their goals with greater ease.

Introduction

Dee4Drones, founded by Richard Dee in 2012, specialises in drone services, offering thermography, land surveying, stockpile calculations and aerial photography. Richard, a Civil Aviation Authority (CAA) Commercial Chief Drone Pilot and Category 1 Thermographer, is supported by his wife Cheryl, a Risk & Compliance specialist. The business was focused on developing high-quality client reporting templates, communications, and tenders for a growing industry. They integrated the Pocket Copywriter, referred to as "Clive," into their workflow to enhance these efforts. This case study explores how Clive transformed Dee4Drones' content creation process, improving efficiency, client satisfaction, and business growth.

Background

In the emerging drone services industry, Dee4Drones needed to develop compelling content to effectively market their services on new and unfamiliar platforms such as LinkedIn. Developing new reporting formats to meet client requirements from scratch was time-consuming. Before adopting Pocket Copywriter, Dee4Drones faced the challenge of drafting professional documents and marketing materials. Richard, with limited experience in content creation, found it challenging to convey the technical aspects of their services effectively. Cheryl, an experienced report writer, had to adapt her skills to a commercial client base, making the process time-consuming in a highly regulated arena.

Challenges

• Content Creation Time: Drafting reports, emails, and marketing materials was a lengthy process.
• Consistency and Professionalism: Without a dedicated writing tool, ensuring that all communications were professional and consistent was difficult.
• Client Engagement: Engaging with clients through detailed reports and marketing materials required a lot of manual effort and time.

Implementation of Pocket Copywriter

Richard and Cheryl were introduced to Pocket Copywriter by John, a representative from the development team. Initially sceptical, they soon realised its potential after seeing the quality of the content produced. Clive was incorporated into various aspects of their business, from writing tenders to responding to client reviews.

Results

• Increased Efficiency: Clive significantly reduced the time required to create content. What once took hours now only took minutes, allowing Richard and Cheryl to focus more on their core business activities.
• Improved Quality and Consistency: The content generated by Clive was professional and tailored to their specific needs, ensuring consistency across all communications.
• Enhanced Client Engagement: The ability to quickly produce detailed, professional reports led to better client engagement and satisfaction. Clients appreciated the clarity and thoroughness of the reports, which, in turn, enhanced Dee4Drones’ reputation.

Key Success Stories

Thermography Reports: Richard highlighted a particular instance where detailed thermography reports produced by Clive helped a client resolve an issue quickly. The swift turnaround time and the quality of the report impressed the client and solidified Dee4Drones' credibility.

Marketing and Outreach: Using Clive for LinkedIn posts and email campaigns increased visibility and engagement. Dee4Drones saw a significant rise in views and interactions on their LinkedIn posts, helping them reach new clients.

Response to Reviews and Client Communication: Clive's ability to craft well-written responses to reviews and client queries enhanced the company’s professional image and client trust.

Future Plans

Richard and Cheryl plan to continue leveraging Clive to expand their business into new areas, such as renewable energy projects. They also look forward to utilising Clive on mobile platforms for even greater flexibility and efficiency, ensuring that Dee4Drones remains at the forefront of the drone services industry.

Conclusion

The integration of Pocket Copywriter into Dee4Drones' workflow has been a game-changer. It has saved time, improved content quality and boosted client satisfaction and business growth. Richard and Cheryl's experience underscores the value of AI-powered tools in small business operations, demonstrating that even niche markets can greatly benefit from technological advancements.